The Dynamic Content Engine makes copy management easier. A single packaging design quickly evolves into many versions. One product may become available in several variants or brand extensions and those variants all have localized versions for a global market.Dynamic Content Engine is an online solution that reduces time to market via a streamlined text management process across content creation and design.
A single packaging design quickly evolves into many. One product may become available in everal variants (Light, with extra vitamins) and those variants all have localized versions for a global market. This kind of quantity is an open invitation for human errors. Last minute changes do not always make it to the designer. Updating so many instances of a package is time consuming. Translations become an absolute nightmare.
The text used on packaging is changed many times before going to press. Product formulations, ingredients… It is imperative that the content is correct and complies with endless regulations. Secure and efficient text management is a very sensitive pain point for brand owners.